About Us

The Safety Superhero Academy was born out of a passion for creating a safer and more inclusive world by teaching young children the value of safety from an early age. As industries face growing skills shortages, it's more important than ever to inspire the next generation of safety-conscious individuals. By introducing safety concepts to children early, we aim to instill lifelong habits and attitudes that lead to a safer future for everyone.

At the heart of this initiative is Bethany Holroyd, a chartered safety professional, children's author, and advocate for diversity in traditionally male-dominated industries. With over a decade of experience in construction and health and safety, Bethany is passionate about educating and inspiring the next generation. The Academy uses engaging, hands-on activities to make safety fun, accessible, and memorable for early years children.

Our Mission Statement

Our mission is to empower children to become safety champions in their everyday lives while sparking curiosity about safety and STEM careers. As a social enterprise, we are committed to creating lasting social value by promoting safety awareness, reducing workplace accidents in the future, and addressing the skills gap in safety and STEM related professions.

Our Vision

We envision a world where every child grows up with a strong understanding of safety and its importance in protecting themselves and others, contributing to thriving communities and safer workplaces in the future. Through education and creativity, The Safety Superhero Academy aims to nurture a generation that embraces diverse perspectives, and is empowered to solve problems proactively while prioritising well-being and safety.

Safety isn’t just a career - it's a vital part of life. By bringing The Safety Superhero Academy to schools and communities, we hope to spark curiosity and awareness in children, inspiring them to see how they too can be safety superheroes in their own right. We want to create a brighter, safer future for all.